FIM Asia Expo
FIM Asia Expo is a four-day convention for food ingredients, equipment, other business needs, as well as insightful seminars and networking events.
FILED UNDER:
BRANDING 👁️🗨️ | SOCIAL MEDIA 👆
EARLIER LOGO ITERATIONS
FIM Asia Expo is a subsidiary of Asia Food Expo and is the first FMCG, Ingredients and Food Manufacturing Expo in the Philippines.
I was tasked to create FIM’s logo, posters, and from there, derive its creative direction.
The logo is a superimposition of two initial ideas: merged typography to show diversity and a stamp-like texture to allude to postage stamps and the global nature of the event.
FINAL LOGO
I introduced a leaf as a primary supergraphic to convey ideas of "freshness" or acquiring something "straight from the source," as one of FIM's selling points is access to food ingredient suppliers.
This supergraphic was applied to a majority of FIM's social media communications.
TYPOGRAPHY
CIRCE BOLD
MANOFA BOLD
CIRCE REGULAR
SOCIAL MEDIA
This project also had quite a thorough social media calendar. With a team of other graphic designers, I created announcements, countdowns, and press releases over the course of five months to raise awareness for the event.
![[Zi] July – Social Media – Artwork 3 V2.png](https://static.wixstatic.com/media/1f8b4c_1cc88d85781d45db90dd1fcfcb806c45~mv2.png/v1/fill/w_208,h_208,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/%5BZi%5D%20July%20%E2%80%93%C2%A0Social%20Media%20%E2%80%93%20Artwork%203%20V2.png)
