Magwayen Organics
MAGWAI is a Philippine-made reef-safe sunscreen brand working to create products that reduce coral-harming chemical pollution.
FILED UNDER:
BRANDING 👁️🗨️ | SOCIAL MEDIA 👆 | PACKAGING 📦
With the MAGWAI team, I worked on seasonal activations to boost MAGWAI’s brand recognition and cohesion as they populated their catalog with new releases.
I've been involved in brainstorms and executions for monthly sales, as well as creating ads and banners for our various e-commerce and social media platforms.
During seasonal promotions, MAGWAI does mini creative refreshes to keep our visuals unique and timely but still familiar.
I was also tasked to create Instagram stickers for the brand, taking from advocacy-driven and trendy taglines and imagery that our customers can use in their own social media posts.
The stickers include beach illustrations and phrases to do with embracing a more eco-friendly lifestyle.
I also created wireframes on Figma for a few of MAGWAI's webpages, namely the Science of MAGWAI sunscreen page, along with the corporate partnerships page.
