SM Prime
SM Prime Holdings Inc. is one of the largest property developers in Southeast Asia behind the development of malls, residences, offices, hotels and convention centers.
FILED UNDER:
PRINT & PUBLISHING 📄 | DATA VISUALIZATION 📊
PUBLISHED REPORT
For SM Prime Holdings' 2023 Annual Report, I worked with our team at Tink Tank Studio to expand their brand system and create graphics that refresh their report while stil exuding the SM legacy.
COVER
CONTENDERS
FRONT
INSIDE COVER
This concept proposes an inside gate fold so that the cover expands into a more panoramic image of an SMPH property, while also featuring an introductory blurb for context.
BACK
FRONT
Both cover concepts include the use of a big blue circle, employing SM's iconic shape as a supergraphic. These covers also serve as a stage to highlight their properties, to immediately convey scale and scope to the report's primary audience: SM's shareholders and potential investors.
The previous edition of the annual report used circles as a primary graphic element, so I designed a system that used rounded rectangles to create cohesion between the different reports while keeping this refreshed system distinct.
